Serious about the shot. Ourselves? Not so much.

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Why Buy From Us?

  • Made By Someone Who's Actually Done It

    Founded by a photographer who's spent 25 years freezing, sweating or being covered in dust in remote places for the shot. Not a full-time pro—just someone who hoarded holiday days, woke up at 4 AM, and knows what a shirt needs to feel like after waiting 3 hours for the light.

    100% USA cotton. Printed to order in the USA.

  • The No-Nonsense Guarantee

    Photography is complicated. Returns shouldn't be.

    If the shirt doesn't fit or the vibe isn't right, email us within 30 days. We'll refund or replace it—no return needed.

    Keep it, donate it, or give it to a friend who shoots JPEG.

  • Camera Settings That Aren't Random

    The settings on our designs aren't random—they're based on real shooting scenarios. Perfect? No. Better than generic merch that puts f/2.8 on a landscape design? Absolutely.

    For photographers who respect the craft and can laugh at the obsession.

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FAQ

What is your Return Policy?

We have a No-Nonsense Guarantee. If we sent you a lemon—wrong size, bad print, or damaged in transit—we fix it immediately. You do not need to return the item. We’d rather you be out shooting than standing in line at the post office. Just email us with a photo of the issue, and we’ll send a replacement or refund.

How long does shipping take?

We print and pack your order in 2–5 business days. Standard U.S. shipping takes another 3–5 business days. We print everything domestically to keep it fast—no international mystery delays.

Will I get a tracking number?

Yes. You’ll get a tracking email the moment it ships. If it’s been over 5 business days and you hear nothing, email us. We check every order like we check focus, but sometimes things slip.

Do you ship internationally?

We have a handy size chart on every product page—check that first. Our shirts are a standard fit, ultra-soft and pre-shrunk, designed to be comfortable whether you're hauling gear in the field or stuck in a long editing session.

Do you ship internationally?

Not yet—USA only for now. We’re working on it, but international customs are more unpredictable than autofocus in low light. For now, we are keeping it domestic to ensure speed and quality.